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Beware of web tracking software


Compete, Inc., a web analytics company, has agreed to settle FTC charges that it allegedly used web-tracking software to collect people’s personal information without telling them the extent of the information it was collecting.

Compete uses tracking software to collect data on the browsing behavior of millions of people, then sells reports to clients who want to improve their website traffic and sales.
According to the FTC, one way Compete got people to download its tracking software was by urging them to join a “Consumer Input Panel” to win rewards while sharing their opinions about products and services.

The tracking software collected more information than Compete told people it would, and despite the company’s assurances that information would be sent anonymously and securely, the company openly transmitted personal information, the FTC says.


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